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Credit Hours: 
Class Type: 
Class Number: 
DSI 5710
Class Description: 
This course borrows from the non-traditional design based qualitative research methods (i.e., case studies and professional design practices) that are typical of design thinking. Emphasis is on the introduction of a broad range of observational and applied ethnographic research techniques and qualitative research methods focused on critical analysis of information. Students will explore how analysis can unlock cultural perceptions, make communications more clear, identify behaviors and impediments, evoke meaningful personal experiences and open pathways to innovation. Upon completion of this course, students will be able to identify and conduct effective research that informs their work. Prerequisites: DSI 5320 Leadership for Design Strategy + Innovation, DSI 5340 Business Foundations, DSI 5510 Design Thinking, and DSI 5530 Ideation