RMCAD Blog

At first thought, it might not seem like color would be the most important component of graphic design. However, when you consider the nuances of color psychology and theory, you can see how much color affects audience perception, particularly on

If you aspire to work in graphic design, then there’s a good chance you’ll be designing for a variety of mediums. Most notably, print and digital design remain highly relevant areas of graphic design, each with its own unique characteristics and evolving

When you think about some of the world’s most universally known businesses and organizations, the first ones that come to mind likely have one thing in common: excellent branding. When building a strong brand identity, there’s no overstating the importance of

Sustainable graphic design is a method of creating designs and products that have a minimal impact on the local environment. Many graphic designers who specialize in sustainable design strategies work closely with packaging professionals to create a cohesive strategy that improves efficiency and

While it’s true that graphic design and user experience (UX) design are two distinct disciplines, there’s enough overlap between them that graphic designers almost always have to consider UX design (and vice versa). In fact, effective graphic design by its

In today’s world of marketing, graphic design plays a growing role in establishing and building brand identities. If you’ve been considering a career in graphic design, it’s important to understand the importance of this work as it relates to enhancing

Graphic design transforms strong ideas into compelling visuals, shaping our perception and even our purchasing behavior. Influencing every aspect of the consumer and media experience, this impactful discipline reveals the power of fundamental design principles to produce loyal customers and

Typography, or the art of type, is one of numerous core concepts in graphic design. If you’ve ever visited a website or viewed an ad with a font that was difficult to read, then you know firsthand the impact typography

Did you know that there are over 270,000 graphic designers employed in the United States? A career as a graphic designer might be right for you if you enjoy creating digital art with tools such as Canva, Adobe Photoshop, Illustrator,