In many ways, grid systems are the foundation of the field of graphic design. At its core, the grid is simple. However, in the graphic design field, a wide range of grid systems is used. Knowing the type of grid to use and how to best apply it for your specific project will enable you to create innovative, user-friendly designs.
Understanding Grid Systems
Grid systems are tools that designers use to strategically structure their design. There are multiple grid systems in graphic design, requiring designers to understand which systems work best for individual projects and how to best apply those systems during the design process.
What Is a Grid System?
Grid systems form the fundamental framework of any design, and graphic artists widely use them to lay out their designs and create structure for their art. Grid systems enable graphic designers to strike a balance between functionality and creativity, allowing them to create designs that are not only visually appealing but also practical.
At its core, a grid system is a series of horizontal and vertical lines that a graphic designer uses during the planning process. There are a surprising number of grid systems in graphic design, requiring graphic artists to become familiar with the different types of design grids and when to apply them.
Historical Development of Grid Systems
Grid-based thinking has been used for centuries to create structure and order. In fact, grid-based thinking was widely used to plan ancient cities, and it even played a role in the development of movable type. Grid systems were also relied upon by forward-thinking artists in the modernist movement. Ultimately, grid systems have served as the foundation for progress for centuries.
Types of Grid Systems in Design
There are several types of grid systems in design, with each system having its own benefits and uses. The four types of design grids include:
Manuscript Grid
The manuscript grid layout is a common, single-column grid system. Graphic designers usually use the manuscript grid layout when they are creating a piece with long chunks of text. It is an orderly grid design that sorts information in a way that makes it easy to read and digest. It is most commonly used for books and other types of long-form content.
Column Grid
The column grid design system builds upon the foundation of the manuscript grid and relies on multiple vertical columns to organize text and information. Traditionally, the column grid system was used most often in print publications, such as newspapers or magazines. Today, however, it is used frequently in grid-based web design. The column grid system is preferred when layout designers need to display text in an organized, user-friendly manner.
Modular Grid
The modular grid design system is a more complex system that blends elements from column grid design and other systems, allowing designers to use a combination of both rows and columns. In a modular grid, the design is first broken up into columns and organized based on the content. From there, it is divided into rows to create a consistent and organized design. It is one of the most flexible and versatile grid systems, often used by web designers and app developers creating responsive layouts. However, it is a more advanced grid system, so graphic designers need to develop a strong foundation in more basic grid systems before working with modular grid design.
Hierarchical Grid
Perhaps one of the most common graphic design grid layout approaches today, the hierarchical grid system allows a designer to organize content based on its importance rather than strictly using rows and columns. The hierarchical grid, a leading layout design principle, uses visual hierarchy to present the most important information first, guiding users through the rest of the page. It’s frequently used in website design and is considered to be a creative grid design system.
Benefits of Using Grid Systems
Grid systems enable graphic designers to quickly create a functional and cohesive structure for their designs, while still providing the flexibility required for creativity. Graphic artists who intentionally and strategically use grid systems can create a visual experience that allows users to appreciate each element in the design while easily navigating from one page to the next.
The leading benefits of using grids in web design and in other modern graphic design approaches include:
Consistency Across Pages and Platforms
Providing structure for the overall design, grid systems promote consistency across all pages and platforms. In many ways, the grid system can be compared to a map, giving the graphic designer easy instructions on how to lay out pages and design elements across an entire project. A consistent design is essential for creating a positive user experience, as it enables users to feel comfortable and confident while navigating the design and consuming the available information.
Improved Readability and User Experience
Whether you are designing a magazine cover or working to create a multi-page website, grid-based design systems ensure that all content in the design is easy to read. In particular, the hierarchical grid design structure is known for its ability to improve readability and enhance the user experience, making it a preferred option for grid-based web design.
Faster Design Process
In many ways, grid systems expedite the design process by giving artists the structure required to develop and implement their overall design quickly. The streamlined process can help artists focus more heavily on the creative design process and on the final user experience.
Applying Grid Systems in Modern Graphic Design
Even the most experienced graphic designers rely on graphic design layout tips to effectively apply grid systems in their projects. Knowing which grid systems to use for particular projects and how to best utilize them can help you make the most of these valuable design tools.
Grids in Web and App Design
Responsive grid design is used frequently in web and app design, as layouts must be able to adapt to the size and orientation of the user’s screen. Grid-based web and app design is more complex. Traditional columns and rows do not work well for responsive design. Instead, designers must use more advanced grid systems to develop user-friendly dashboard layouts.
Print Media Applications
Grid systems continue to be relied on for the graphic design structure of print publications, including books, manuscripts and magazines. The hierarchical nature of grid systems enables designers to create cohesive publication designs that capture the audience’s attention and provide them with the most critical information in a clear and digestible format.
Branding and Marketing Materials
When it comes to branding and marketing, creative grid design can be used to develop a design that stands out and makes a statement. The graphic design structure for these materials is more varied, giving graphic artists the freedom to use grid systems in a way that best suits their needs.
Real-World Examples of Effective Grid Use
Graphic artists across all specialty areas rely on grid systems to create organized, structured designs. While they may use the grid as their foundation, they can also utilize graphic design principles to create aesthetically pleasing layouts.
The New York Times Digital Layout
The New York Times website has a digital layout that mimics the print edition of the paper, giving users a consistent and comfortable experience. The layout itself utilizes a modular grid system, breaking down articles and images into columns and rows, allowing users to navigate the page with ease.
Apple’s Product Pages
Relying heavily on a responsive grid design to create a dashboard for each product, Apple designers create an immersive and engaging experience on the company’s product pages. The Apple Mac product page, for example, uses a grid design to promote visual hierarchy and keep the user’s attention on the dynamic graphics that showcase the products.
National Geographic Magazine
The National Geographic magazine website design uses a hierarchical grid system to guide the user along the page. Black-and-white columns juxtapose one another, allowing different segments and elements to pop out and grab the attention of the user. The magazine, which has long relied on photography to tell the story, incorporates images into the modular grid design to make the page more visually appealing.
Tips for Designing With Grids
Designing with grids allows you to take an organized and structured approach to graphic design. Not to mention, grid-based design can expedite your workflow, allowing you to complete projects in a shorter amount of time.
These graphic design layout tips can help you get started:
Choosing the Right Grid for Your Project
First and foremost, you need to choose the right grid based on the scope of your project and the needs of your client. For example, you likely won’t use a manuscript grid when you are designing an app. Instead, you should choose a responsive, modular grid system.
Knowing When to Break the Grid
Grid systems serve as a valuable foundation — but the rules were meant to be broken. Knowing when to step outside the confines of the grid and rely on creative grid design can help you create distinct designs that stand out from the others.
Explore the Graphic Design Principles that Anchor the Field at Rocky Mountain College of Art + Design
Using grids in graphic design can streamline the design process while enhancing the user experience, allowing artists to create cohesive and effective graphics. Both the on-campus Bachelor of Fine Arts in Graphic Design and online Bachelor of Fine Arts in Graphic Design degree programs at Rocky Mountain College of Art + Design allow students to become proficient in graphic design structure and to explore the hierarchical grid system. Graduates of this program are equipped to create human-centered design solutions, providing them with the opportunity to pursue a diverse range of design career paths.
Request more information about our fine arts degree programs today.
